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About Smile IT Solutions
AWS expertise, delivered with a smile
We are an AWS Advanced Consulting Partner helping organisations migrate, modernise, and innovate in the cloud — from Borehamwood to Dubai and Istanbul.
Our Journey
From a small Hertfordshire consultancy to an AWS Advanced Partner with offices on three continents.
Founded
Smile IT Solutions launches
Started in Borehamwood, Hertfordshire with a mission to make world-class cloud services accessible to businesses of every size.
Growth
AWS Advanced Partner status
Recognised by AWS as an Advanced Consulting Partner, validating our technical depth and delivery track record.
Milestone
100+ successful AWS launches
From lift-and-shift migrations to fully serverless builds — trusted by organisations across the UK and beyond.
Expansion
Dubai regional hub opens
Established a Middle East presence to serve growing demand across the Gulf region.
Latest
Istanbul office launches
Expanded into Turkey and Europe, supporting customers across three continents with certified AWS architects.
What We Stand For
Customer First
Every decision we make starts with one question: what outcome is best for the customer? We listen before we architect.
Technical Excellence
Our engineers hold AWS certifications across every major domain. We build to Well-Architected standards — no shortcuts.
Transparency
Clear pricing, honest timelines, and open communication. You will always know where your project stands.
Continuous Improvement
Cloud is never "done". We embed a culture of measurement, review, and optimisation into every engagement.
Meet the Team
A senior leadership team with decades of combined experience across cloud infrastructure, enterprise architecture, and digital transformation.
ES
Ed Soltani
Founder & CEO
MO
Masoud Omidvar
Chief Technology Officer
FV
Fariba Valizadeh
Head of Operations
SG
Shima Ghavami
Account Management
3
Offices
100+
AWS Launches
Advanced
AWS Partner Tier
20+
AWS Certifications
Partnerships & Certifications
As an AWS Advanced Consulting Partner, we hold multiple service delivery designations and competencies across compute, storage, AI and security.
Our Offices
Borehamwood, UK
Headquarters — Hertfordshire, England
Dubai, UAE
Middle East regional hub
Istanbul, Turkey
Europe & Turkey operations
Ready to work with us?
Book a free Cloud Health Check and discover how we can optimise your AWS environment, reduce costs, and accelerate your roadmap.