2 min read

THE GAME-CHANGING EFFICIENCY FOR SCORING SUCCESS - HERTFORD TOWN FC

Name: Smile IT Solutions
Address: Devonshire House, Manor Way, Borehamwood, WD6 1QQ, United Kingdom
Telephone: +44 808 168 1400

Picture of Ed Soltani Ed Soltani : May 12, 2024 at 1:33 AM

cloud-native-development cloud-computing application-modernsiation

HERTFORD TOWN FC

Established in 1901 in Hertford, Hertfordshire, England, Hertford Town Football Club (HTFC) has long been committed to strengthening community bonds. This dedication extends beyond the pitch, embracing technological advancements to foster deeper connections and spearhead innovative business approaches.

OBJECTIVES

Revenue Growth and Diversification
Enhanced Communication and Fan Engagement
Digital Transformation for Operational Excellence

CHALLENGES

Football clubs serve as the lifeblood of communities across the UK, yet smaller clubs often rely on outdated systems and struggle with high costs, hindering their ability to effectively engage fans, generate revenue, and manage operations. HTFC is no exception, as it strives to unite its community while grappling with tasks such as news broadcasting, newsletter distribution, membership management, ticket sales, and facility scheduling.

Additionally, while the club recognises the importance of its existing community, it also understands the need to expand its reach and appeal to a broader audience. Considering these challenges, the Club recognises the pressing need for a new tool to overcome operational hurdles and expand its outreach effectively. This tool would serve as a comprehensive solution to streamline day-to-day operations, allowing the club to manage them more efficiently. By incorporating features that engage users and attract new members, the new strategy would help the club broaden its audience and diversify its revenue streams.

SOLUTION

Our solution is purpose-built to address the challenges for non-league, amateur, and semi-professional clubs. We provide an integrated suite of solutions to help the club modernise and upgrade its core functions on an easy-to-use platform. This includes a content management system to publish news and updates, newsletter and blog tools to grow local fan bases, membership and access control systems, a customisable ticketing platform to sell match day tickets, and scheduling tools for facilities like pitches. By centralising these systems we provide actionable insights through customer data that allows clubs to create personalised fan experiences and explore new revenue streams like targeted concessions and advertising that have not been accessible to smaller clubs before.

The solution is designed as an event-driven architecture, underpinned by a suite of microservices. This innovative framework is serverless in nature, balancing agility with performance, and ensuring cost-efficiency without sacrificing scalability or user engagement.

BENEFITS

Development Agility: Development cycles have shortened, allowing HTFC to respond rapidly to the changing needs and expectations of fans.
Operational Efficiency: The serverless backend with AWS Lambda and Amazon RDS has led to a decrease in operational overhead and costs.
System Reliability and Performance: AWS CloudWatch has ensured system stability and reliability, even during high-traffic events. The club now experiences fewer outages or performance issues.
Enhanced Fan Experience: Leveraging AWS's robust infrastructure, the club introduced a suite of interactive features on their app, which not only enriched the content but also made it more accessible and engaging for fans.

ABOUT US

As a decade-old IT solutions firm based in the UK, we take pride in our specialisation in designing, building, migrating, and managing workloads within AWS. Our focus is on ensuring a secure and cost-efficient transition to the cloud for businesses seeking transformative change.

+44 808 168 1400

cloud@smileitsolutions.uk

https://smileitsolutions.uk/aws-partner