HERTFORD TOWN FC
Established in 1901 in Hertford, Hertfordshire, England, Hertford Town Football Club (HTFC) has long been committed to strengthening community bonds. This dedication extends beyond the pitch, embracing technological advancements to foster deeper connections and spearhead innovative business approaches.
OBJECTIVES
CHALLENGES
Football clubs serve as the lifeblood of communities across the UK, yet smaller clubs often rely on outdated systems and struggle with high costs, hindering their ability to effectively engage fans, generate revenue, and manage operations. HTFC is no exception, as it strives to unite its community while grappling with tasks such as news broadcasting, newsletter distribution, membership management, ticket sales, and facility scheduling.
Additionally, while the club recognises the importance of its existing community, it also understands the need to expand its reach and appeal to a broader audience. Considering these challenges, the Club recognises the pressing need for a new tool to overcome operational hurdles and expand its outreach effectively. This tool would serve as a comprehensive solution to streamline day-to-day operations, allowing the club to manage them more efficiently. By incorporating features that engage users and attract new members, the new strategy would help the club broaden its audience and diversify its revenue streams.
SOLUTION
Our solution is purpose-built to address the challenges for non-league, amateur, and semi-professional clubs. We provide an integrated suite of solutions to help the club modernise and upgrade its core functions on an easy-to-use platform. This includes a content management system to publish news and updates, newsletter and blog tools to grow local fan bases, membership and access control systems, a customisable ticketing platform to sell match day tickets, and scheduling tools for facilities like pitches. By centralising these systems we provide actionable insights through customer data that allows clubs to create personalised fan experiences and explore new revenue streams like targeted concessions and advertising that have not been accessible to smaller clubs before.
The solution is designed as an event-driven architecture, underpinned by a suite of microservices. This innovative framework is serverless in nature, balancing agility with performance, and ensuring cost-efficiency without sacrificing scalability or user engagement.
Our solution is purpose-built to address the challenges for non-league, amateur, and semi-professional clubs. We provide an integrated suite of solutions to help the club modernise and upgrade its core functions on an easy-to-use platform. This includes a content management system to publish news and updates, newsletter and blog tools to grow local fan bases, membership and access control systems, a customisable ticketing platform to sell match day tickets, and scheduling tools for facilities like pitches. By centralising these systems we provide actionable insights through customer data that allows clubs to create personalised fan experiences and explore new revenue streams like targeted concessions and advertising that have not been accessible to smaller clubs before.
The solution is designed as an event-driven architecture, underpinned by a suite of microservices. This innovative framework is serverless in nature, balancing agility with performance, and ensuring cost-efficiency without sacrificing scalability or user engagement.
BENEFITS
ABOUT US
As a decade-old IT solutions firm based in the UK, we take pride in our specialisation in designing, building, migrating, and managing workloads within AWS. Our focus is on ensuring a secure and cost-efficient transition to the cloud for businesses seeking transformative change.
CONTACT US
+44 808 168 1400
https://smileitsolutions.uk/aws-partner