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ISV Accelerator
Get your product listed on AWS Marketplace
Our ISV Accelerator takes you from product to revenue on AWS Marketplace — with co-sell support, listing optimisation and demand generation at every stage.
What is the ISV Accelerator?
The ISV Accelerator is our structured programme for ISVs and SaaS companies that want to sell through AWS Marketplace. We handle the technical listing, commercial strategy and ongoing growth — so you can focus on building a great product while we open up a new revenue channel.
Why sell through AWS Marketplace?
Marketplace Listing
Get your product in front of hundreds of thousands of AWS customers who already have procurement budgets approved for Marketplace purchases.
Co-Sell Motions
Access the AWS sales team as an extension of your own. Qualified co-sell opportunities mean AWS account managers actively recommend your solution.
AWS-Funded Demand Gen
Eligible ISVs can access AWS marketing development funds for joint campaigns, webinars and content — reducing your customer acquisition cost.
Faster Enterprise Sales
Enterprise buyers can purchase through their existing AWS contracts, eliminating lengthy procurement cycles and consolidating billing.
How the ISV Accelerator works
1
Prepare
We assess your product for AWS Marketplace readiness. This includes packaging your solution as an AMI, container or SaaS listing, configuring metering and billing integration, and ensuring your product meets AWS Marketplace technical requirements including the Foundation Technical Review (FTR).
Key deliverables
- Marketplace listing preparation and copywriting
- Technical packaging (AMI, container or SaaS integration)
- Metering and usage-based billing setup
- AWS Marketplace Seller registration
- Foundation Technical Review (FTR) readiness
2
List
Once listed, we optimise your product page, pricing model and go-to-market strategy to maximise visibility and conversion. We help you qualify for AWS co-sell programmes and connect you with AWS Partner Development Managers.
Key deliverables
- Listing optimisation for search visibility
- Pricing model review and competitive analysis
- AWS Partner Network (APN) programme qualification
- Co-sell opportunity registration guidance
- Private offer and channel partner setup
3
Scale
Grow your marketplace revenue through AWS-funded demand generation, joint marketing campaigns and enterprise private offers. We help you access AWS programmes like ISV Accelerate and MAP (Migration Acceleration Programme) funding.
Key deliverables
- AWS ISV Accelerate programme application
- AWS-funded demand generation campaigns
- Joint webinars and co-marketing with AWS
- Enterprise private offer deal support
- Quarterly business review and growth planning
Already listed but not seeing traction?
We can audit your existing Marketplace listing and identify quick wins to improve visibility, conversion and co-sell qualification.
Who is the ISV Accelerator for?
ISVs with a production-ready product
If you have a working software product and want to reach AWS customers, the ISV Accelerator gives you a structured path to listing, selling and scaling on Marketplace.
SaaS companies looking for a new channel
AWS Marketplace lets enterprise buyers purchase your SaaS through their existing AWS contracts. That means shorter sales cycles, consolidated billing and access to committed AWS spend.
Frequently asked questions
See if your product qualifies
Tell us about your software product and we will assess your readiness for AWS Marketplace listing within two working days.