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For UK SaaS Companies & Software Vendors · AWS Marketplace · BOX Programme · FTR
Get Your Software Listed on AWS Marketplace.
With Up to $70,000 in Programme Incentives.
The Smile IT Solutions ISV Accelerator takes UK SaaS companies from pre-FTR to AWS Marketplace listing, co-sell readiness, and BOX Programme activation. We've done this ourselves. We know exactly what AWS requires — and what it unlocks.
First-party FTR experienceAWS Marketplace listedBOX Programme partnerAdvanced Consulting Partner
ISV Accelerator clients save 10% on their AWS spend — from day one of the programme.
All ISV Accelerator clients transfer their AWS billing to Smile IT Solutions as part of the programme. Your 10% discount applies from your first invoice — with no change to your AWS console access, and no lock-in. For ISVs with growing dev, test, and production workloads, this alone offsets a significant portion of monthly programme cost.
Learn more about the billing transferThis programme is for UK SaaS companies, software vendors, and product businesses that want AWS Marketplace distribution, co-sell pipeline from AWS field teams, and access to milestone-based programme incentives. If you have a software product and you want AWS to help you sell it — this is where you start.
Everything the ISV Accelerator Includes.
AWS Marketplace Listing
Full AWS Marketplace listing — product page, pricing configuration, and Channel Partner Private Offer (CPPO) setup. We handle the submission and manage the AWS review process.
Foundational Technical Review
The FTR is a mandatory AWS gate for any Marketplace listing. We hold first-party FTR experience from our own programme journey — we guide you through every requirement, having done it ourselves.
BOX Programme Incentives
Up to $70,000 in milestone-based cash incentives across four stages over 12 months, plus AWS credits and up to $50,000 in marketing development funds for qualifying ISVs.
Co-Sell Readiness
Your product visible to AWS field account managers who can recommend it to their customers. We build your co-sell profile, ACE opportunity tracking, and GTM motion for AWS-sourced pipeline.
10% AWS Billing Discount
Transfer your AWS billing as part of the programme and pay 10% less on all AWS spend from day one. Two months notice to transfer back — no exit fee.
AWS MAP Migration Funding
If the programme includes migrating legacy workloads to AWS, MAP funding covers 100% of migration costs for eligible workloads. We manage the MAP assessment and application.
How the BOX Programme Incentives Are Paid
The BOX Programme pays staged cash incentives across four milestones as your product progresses through the AWS partner journey. Smile IT Solutions manages the milestone submissions on your behalf.
| Stage | Milestone | Typical incentive | Timeline |
|---|---|---|---|
| Stage 1 | FTR completion and initial Marketplace listing | $5,000–$10,000 | Days 45–60 |
| Stage 2 | First co-sell opportunities activated | $10,000–$15,000 | Days 60–90 |
| Stage 3 | First Marketplace transactions | $20,000–$25,000 | Months 4–7 |
| Stage 4 | Qualified pipeline growth milestones | $20,000–$25,000 | Months 7–12 |
| Total | Combined incentives + MDF | Up to $70,000 + $50,000 MDF | Over 12 months |
BOX Programme incentives and MDF payments are issued by AWS and are subject to AWS eligibility review. Smile IT Solutions manages the application process and milestone submissions but cannot guarantee AWS approval. Typical approval rates for well-prepared submissions are high.
What Does the ISV Accelerator Cost?
From £1,500/month · Typical range £1,500–£5,000/month depending on your starting point.
Programme investment varies by your current AWS compliance posture, the complexity of your product, and your Marketplace listing type. Most ISVs find that the 10% AWS billing discount alone offsets 30–60% of programme cost within the first six months — before any BOX Programme incentives are received.
Book a free ISV discovery call — we’ll confirm eligibility and estimate your BOX Programme incentive potential in 45 minutes.
Book a Free ISV Discovery CallFrom Discovery to Co-Sell in Four Stages
1
ISV Discovery Call
45 minutes with a certified AWS architect. We assess your current AWS posture, identify FTR gaps, estimate BOX Programme incentive potential, and confirm programme fit.
2
Gap Analysis and Programme Design
Written report covering FTR requirements, Marketplace listing type, co-sell gaps, and a milestone plan for BOX activation. Your 10% billing discount begins.
3
FTR Delivery and Marketplace Listing
We implement the required FTR controls, prepare your Marketplace listing, and submit for AWS review. Typically 8–12 weeks depending on your starting point.
4
Co-Sell Activation and BOX Milestones
Co-sell profile live. GTM motion active. BOX milestone claims submitted as your product generates pipeline. Programme runs for 12 months post-listing.
Ready to Take Your Product to AWS Marketplace?
Book a free 45-minute ISV discovery call. We'll confirm BOX Programme eligibility, assess your FTR position, and give you a clear picture of what the programme costs and what it returns.
Frequently Asked Questions
Your software, on AWS Marketplace — in 90 days.
Book a free ISV discovery call. In 45 minutes we'll assess your FTR readiness, confirm BOX Programme eligibility, and map out your route to Marketplace listing and co-sell activation.
Related Services
AWS Billing & Resell
Save 10% on your AWS spend by transferring billing to Smile IT Solutions. Already included for all ISV Accelerator clients — available standalone for any AWS customer.
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