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Blog
Written by certified AWS architects — not marketing teams. Practical, honest, and specific to what UK businesses actually need to know.
Ed Soltani, Founder & CEO
Should UK businesses use Amazon Bedrock or build and fine-tune their own LLM? An honest comparison of cost, capability, control, and time-to-value from an Amazon Bedrock Partner.
Fariba Valizadeh, Cloud Operations
Seven warning signs that your AWS environment needs a professional review — cost spikes, security gaps, mysterious outages, and more. From a Cloud Operations engineer managing 20+ AWS environments.
Ed Soltani, Founder & CEO
What does it take to list your SaaS product on AWS Marketplace? An honest guide from a UK AWS Qualified Software Partner — covering FTR, CPPO, pricing models, and the co-sell opportunity.
Masoud Omidvar, Cloud Lead
The AWS Migration Acceleration Programme (MAP) can fund part or all of your cloud migration cost. Here is how it works, who qualifies, and how to access it as a UK business.
Ed Soltani, Founder & CEO
How Smile IT Solutions built a voice AI phone answering system for a UK restaurant group using Amazon Nova Sonic — live in 4 weeks, handling 10 parallel calls, under 200ms latency.
Shima Ghavami, Account Manager
A real cost comparison of Microsoft 365 vs Google Workspace for UK SMBs in 2026. Per-seat pricing, migration costs, and which platform is cheaper at 10, 25, and 50 seats.
Masoud Omidvar, Cloud Lead
AWS managed services explained for UK SMBs. What's included, what it costs, and whether you actually need it — from an AWS Advanced Partner running 20+ managed environments.
Fariba Valizadeh, Cloud Operations
An AWS Well-Architected Review checks your cloud environment against Amazon's six pillars of best practice. Here's what it involves, what it costs, and whether you need one.
Ed Soltani, Founder & CEO
From forgotten dev environments to oversized RDS instances, these five mistakes cost UK businesses thousands every month. Here is how to fix them.
Ed Soltani, Founder & CEO
Getting the most out of a Well-Architected Review requires some preparation. This checklist covers what to gather, who to involve, and how to prioritise the output.
Ed Soltani, Founder & CEO
Amazon Bedrock gives UK businesses access to leading AI foundation models without building or hosting anything themselves. Here is what it is, what it can do, and whether it is right for you.
Ed Soltani, Founder & CEO
Most cloud security incidents are preventable. These are the baseline controls that every UK business running workloads on AWS should have implemented before anything else.
Ed Soltani, Founder & CEO
AWS Lambda or Amazon ECS? Both are mature, production-ready choices. The right answer depends on your workload characteristics, team skills, and operational preferences.
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