Problem Statement
Fantasy sports platforms live and die by engagement between game days. Personalised recaps, power rankings, and weekly achievements require significant editorial effort to produce at the volume and personalisation level that drives re-engagement. Manual content production cannot scale to thousands of leagues simultaneously.
Proposed Solution & Architecture
- Automated content generation pipeline integrating Sleeper and ESPN APIs for real-time fantasy sports data
- Claude on Bedrock generating personalised weekly narratives, power rankings, and achievement text in league-specific tone
- Amazon Nova generating visual graphics, trophies, and league-specific imagery
- Contextual personalisation layer blending real-time league data with historical performance and user-defined "league lore"
- Weekly automation aligned to NFL season schedule — content generated and delivered without manual intervention
- Serverless architecture handling concurrent content generation for thousands of leagues
AWS Services & Technologies
What We Delivered
- Built the data ingestion layer integrating Sleeper and ESPN APIs with automated retry logic and data integrity validation.
- Developed the AI content generation pipeline — Claude generating narrative text, Nova generating visuals — orchestrated on Bedrock.
- Implemented the personalisation layer blending real-time statistics, historical performance, and league-specific character ("lore") into unique content per league.
- Built automated weekly scheduling aligned to the NFL season — content generated, reviewed, and delivered without intervention.
- Deployed the platform as a web application with role-based access for administrators, standard users, and premium subscribers.
- Validated API consistency, content delivery timelines, and data integrity across the full weekly production cycle.
Outcomes & Success Metrics
- Automated storytelling pipeline live — weekly personalised content generated for all leagues without editorial involvement.
- Claude-generated narratives and Nova-generated visuals delivered at ESPN quality standard.
- API integrations with Sleeper and ESPN operational with automated retries and data integrity checks.
- Content generated and delivered within target timeframes across the weekly league schedule.
- Foundation for scaling to additional sports, seasons, and content formats in later phases.